After outcry about exorbitant fares, Uber agreed to cap surge pricing during emergencies. Yet the company faced criticism a few months later for temporarily raising fares during the 2014 Sydney hostage crisis, then again for surges during London attacks.
Untrue or misleading representations about safety measures
In litigation, the City of San Francisco and City of Los Angeles alleged that Uber falsely claimed to offer the “safest ride on the road” with the “strictest safety standards possible,” which, the cities argued, was “likely to mislead consumers into believing Uber does everything it can to ensure their safety” when in fact better methods were available.
The cities further alleged that Uber’s claim to be “doing everything we can to make Uber the safest experience on the road” was inconsistent with the company’s lobbying against certain safety requirements then being discussed in the California legislature.
The People Of The State Of California v. Uber Technologies Inc A Delaware Corporation Et Al – litigation docket