Uber staff analyzed passengers’ rides to and from unfamiliar overnight locations to chronicle and tabulate one-night-stands. Uber explained the methodology: “A RoGer [Ride of Glory user] is anyone who took a ride between 10pm and 4am on a Friday or Saturday night, and then took a second ride from within 1/10th of a mile of the previous nights’ drop-off point 4-6 hours later (enough for a quick night’s sleep).”
Uber counted the number of such users in various cities, then assessed the most common such neighborhoods and which weekends have the most ROG’s. Uber published the analysis, including highlighted neighborhood maps, on a corporate blog.
Who’s Driving You? preserved Uber’s since-deleted “Rides of Glory” blog post.