Uber’s Lyon, France office offered a promotion called “Avions de Chasse” (“Hot Chick”) in which a passenger could request an Uber vehicle driven by a scantily-clad woman.
Buzzfeed preserved Uber’s marketing material for this service and this offer.
Then-CEO Travis Kalanick boasted about sexual desirability
When a GQ interviewer asked Uber then-CEO Travis Kalanick about the company’s rise making him increasingly desirable to women, he responded “Yeah, we call that Boob-er.”